Published by BRAC at Jun 29 2011 One of summer’s must-read books for business, CSR, and nonprofit leaders is Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses. Written by Alice Korngold, CEO of Korngold Consulting LLC, the book demonstrates how nonprofits and for-profit firms can create powerful synergies and transform society through meaningful alliances. As the book points out, many of the partnerships between nonprofits and businesses are too often characterized by frustration. Although businesses recognize the benefits of engaging in the community, their participation mainly consists of all-day volunteer marathons that end up being mostly for show. Many business people do not know how to become meaningfully involved with nonprofit work they value, while many nonprofits do not know how to capitalize on the talents of business people.
