As a child, I was fed a healthy supply of fairy tales and fables. One of my favorites was that of “stone soup.” In the version I know, it’s about a community facing extremely harsh times during a war. Food was in short supply, and hope even shorter. A hungry traveller came to town and in the village center, put a big pot with water and a stone on a fire. Curious villagers came and asked what he was doing. “Making a tasty stone soup!” he would explain.
The BRAC birthing kit is a small packet wrapped in plastic, about the size of a Pop-Tart, and it’s saving lives. This packet is an excellent example of jugaad, one of the buzzwords making the rounds in the business world.
Jugaad is a colloquial term in Hindi for an innovative fix or improvised solution – a frugal innovation.
An interesting fact; more than half the world’s population – over three billion people – live on less than $2.50 a day. What this means is that three billion people are currently left out of the formal economy! Despite public and private efforts, many fundamental needs are unmet.