The BRAC birthing kit is a small packet wrapped in plastic, about the size of a Pop-Tart, and it’s saving lives. This packet is an excellent example of jugaad, one of the buzzwords making the rounds in the business world.
Jugaad is a colloquial term in Hindi for an innovative fix or improvised solution – a frugal innovation.
The pervasive torrential rains in the Bandarban, Cox’s Bazar, Sylhet, Chittagong, & Feni district of Bangladesh have left a significant number of people homeless and distressed in the past one week. Roads and railways communication network are left in devastating conditions which has made any kind of aid or assistance impossible to reach. Under such circumstances, BRAC’s Disaster, Management and Climate Change (DMCC) programme has geared up to challenge the extremes and reach out to those in dire need.