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Today, Jasmine Lamb launched a campaign on her blog, allislistening.com, to raise over $5,000 for BRAC’s adolescent girls program in Bangladesh by Thanksgiving. Jasmine heard about The Girl Effect and BRAC’s programs from a friend and connected with the powerful message of investing in young girls. BRAC’s Social and Financial Empowerment of Adolescents project (SOFEA) is an initiative aimed at providing girls with financial and social support to enable them to empower themselves. The program gives girls a safe space to socialize while providing them with life skills training, livelihood training, financial literacy training, and small loans to start income-generating activities.