Reading Time: 2 minutes
On 25th March, Aarong – A BRAC social enterprise, now in its 33rd year of operation, opened the doors to it’s newest Flagship store. Aarong is Bangladesh’s leading fashion and lifestyle brand. At 36,000 sq. ft. the new outlet, located in Uttara is currently the country’s largest retail store. True to the Aarong tradition of continuously raising the bar, this store utilises state of the art layout and décor to create an unparalleled shopping experience. While shopping at Aarong, one can appreciate the fact that Aarong is creating employment for rural women who have very few work opportunities. Aarong’s value chain incorporates rural Bangladeshi artisans, mostly women, who have kept the age old tradition of Bangladesh’s arts and crafts alive.