behaviour change

September 22, 2016

Published by Shazzad Khan at Sep 22 2016

Can good service design build customer trust?

For several years now, we have seen Dhaka repeatedly ranked as one of the least livable cities in the world. One major factor is our transport system. A city of 20 million people, no metro system and an inadequate number of buses create a traffic nightmare. Those who depend on buses suffer the most: drivers pack people into buses, drive aggressively and stop haphazardly, sometimes in the middle of the street. It is almost impossible for women to get a ride during rush hours.

December 8, 2015

Published by Shazzad Khan at Dec 08 2015

Breaking bad – How to make good habits stick

Recently I visited Manikganj in rural Bangladesh to see BRAC’s work in water and sanitation. A shopkeeper at a local market said that he knew handwashing was important, but soap was expensive. “What’s more expensive,” I asked, “soap or the medicines for treating diarrhea and fever?” “Medicine,” he said. He knew the answer - but that didn’t change his actions.

August 3, 2015

Published by Peter McIntyre at Aug 03 2015

Voices of success in BRAC WASH communities

“People are developing a taste for healthy living. They want improvement‑ compared to us and what we are doing, they want better,” says Md Amin Uddin, one of the elders in Arua village in Keshabpur upazila, Jessore, Bangladesh who is optimistic about the future.