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BRAC’s social enterprises have always been based on a drive to find alternate livelihoods for Bangladesh’s rural poor. None were started simply as business endeavours; instead, these unique enterprises have stakeholders. While every business has a purpose of maximising profit, BRAC’s purpose is poverty alleviation. These enterprises provide 72 per cent of the funds for BRAC’s own programmes, ensuring self-sustainability by reinvesting 50 per cent of their profits back into development interventions.